Consumer Analysis 85/86

Consumption and consumer behavior of the population.

Topics: drinking habits with non-alcoholic refreshments and alcoholic
drinks as well as preferred brand; preferred sorts of wine and
preferred area of origin; average level of expenditure for a bottle of
wine or champagne; preferred spirits; type of personal savings and
investment forms; type of account and bank; possession or planned
acquisition of a credit card; detailed information on building loan
contracts and insurance policies; tour operator; frequency of
mail-order purchase and level of expenditure; preferred mail-order
firm; department store purchase due to magazine advertisements;
preferred shopping place for clothing and durable economic goods;
attendance at fast-food restaurants as well as restaurants and pubs;
personal camera or one present in household; brand of personal camera;
most important characteristics of a camera as well as planned
acquisition and level of expenditure; number and type of films
purchased; tonics used and frequency; frequency of use of pain-killers
and type of complaints; purchase of medicines for colds;
self-treatment; frequency of use of selected health items; preferred
acne medicine; type of toys purchased; preferred brand of soap;
frequency of use of bath or shower salts, deodorants or body sprays,
tooth paste, denture and hair care products as well as preferred brand;
frequency of use of sun screens and preferred brand; frequency of use
of selected body care products as well as preferred brand; brand of
toilet water or perfume last purchased; consumption and frequency of
use of food from the areas of instant products, breakfast drinks, milk
products, cereal products, side-dishes as well as preferred brand; pets
and frequency of use of pet food; possession of drivers license; number
of cars in household; type of tires and preferred brand of tires; type
of vehicle fuel and preferred brand; preferred brand of motor oil;
preferred car brand and preferred engine displacement; planned
acquisition of a new car; consumption habits regarding selected
confectionery and snack foods as well as preferred brand; smoking
habits, use of tobacco products and preferred brand; possession, age
and brand of selected products from the area of entertainment
electronics (television, video and stereo equipment; hifi equipment;
personal computer); value of hifi equipment; preferred leisure
activities; interest in information about selected office machines;
behavior with money and need to make provision for the future, pleasure
orientation, health consciousness, attitude to healthy nutrition,
environmental consciousness, attitude to household as well as dwelling
and furnishing, cooking and baking as hobby, understanding of one´s
role in marriage and partnership, attitude to external public image,
brand awareness, attitude to advertising, behavior with technology,
consumption orientation, pioneering consumer behavior (scales);
preferred style of living-room furniture; brand or price orientation in
purchase of selected products; media usage; living conditions; planned
measures to save energy; planned purchase of one´s own home or a
condominium; having a yard and type of garden; type of do-it-yourself
work conducted in the household; cable {TV} connection in the household
or interest in cable connection; wearing glasses; living together with
a partner.

The following questions were additionally posed to heads of household
or those managing the household: possession, age and brand of selected
electrical appliances and planned acquisitions; type, age and brand of
vacuum; type and brand of cooling equipment and planned acquisitions;
preferred brand and frequency of use of detergents and mild detergents,
fabric conditioners, dishwashing liquids as well as household
cleansers; consumption and frequency of use of Cornflakes, Muesli,
spices, cooking fats, oils and sauces; possession or planned
acquisition of electrical appliances for dental hygiene.

The following questions were posed only to women: preferred brand and
frequency of use of selected physical hygiene products; purchase of
after-shave and preferred brand; frequency of use of selected
cosmetics, toilet water and perfumes as well as preferred brand;
clothing style and clothing size.

The following questions were posed only to men: shaving habits; age
and brand of shaver; shaving system used; preferred razor blades and
razors; frequency of use of after-shave and toilet water as well as
preferred brand.

Demography: age; sex; marital status; one´s own children and children
already outside the home; education; occupation; employment; activity
in civil service or private economy; monthly net income (classified);
monthly net household income (classified); amount of personal income or
household income that can be saved monthly; size of household;
composition of household; position of respondent in household (head of
household or person managing household); characteristics of head of
household; housing conditions; type of heating and type of fuel;
planned measures to save energy; planned purchase of a condominium or
one´s own home; having a yard and manner of use of this yard (vegetable
garden or ornamental garden).

Also encoded was: district code; state; administrative district and
city size.

本数据集聚焦居民消费与消费者行为。调研主题涵盖：无酒精饮品与含酒精饮品的饮用习惯及偏好品牌；葡萄酒品类与原产地偏好；单瓶葡萄酒或香槟的平均消费金额；烈酒偏好；个人储蓄与投资品类；账户类型与合作银行；信用卡保有或计划购置情况；住房贷款合同与保险保单的详细信息；旅行社选择；邮购频率与消费金额；偏好邮购商家；因杂志广告选择的百货商店购物渠道；服装与耐用消费品偏好购买场所；快餐店、餐厅与酒吧光顾情况；个人相机或家庭共用相机的保有情况；相机品牌；相机核心选购属性、计划购置情况与消费金额；购买的胶卷数量与类型；使用的滋补品种类与频率；止痛药使用频率与不适症状类型；感冒药购买情况；自我诊疗情况；指定健康护理用品的使用频率；偏好祛痘药品；购买的玩具类型；香皂偏好品牌；沐浴盐、止汗剂/身体喷雾、牙膏、假牙护理用品及护发用品的使用频率与偏好品牌；防晒霜使用频率与偏好品牌；指定身体护理用品的使用频率与偏好品牌；末次购买的花露水或香水品牌；即食食品、早餐饮品、乳制品、谷物制品、配菜的消费情况与使用频率及偏好品牌；宠物与宠物食品使用频率；驾驶证保有情况；家庭汽车保有量；轮胎类型与偏好品牌；车用燃油类型与偏好品牌；机油偏好品牌；汽车品牌与偏好排量；计划购置新车；指定糖果与零食的消费习惯及偏好品牌；吸烟习惯、烟草制品使用情况与偏好品牌；指定娱乐电子产品（电视机、录像机、立体声音响设备、高保真（hifi）设备、个人电脑）的保有情况、使用年限与品牌；高保真设备价值；偏好休闲活动；对指定办公设备信息的关注程度；金钱管理与未来理财规划倾向、享乐导向、健康意识、健康饮食态度、环保意识、家庭/住宅/家居陈设态度、烹饪烘焙爱好、婚姻与伴侣关系中的角色认知、对外在公众形象的态度、品牌认知度、广告态度、科技使用行为、消费导向、先锋消费行为（量表）；客厅家具偏好风格；指定产品购买时的品牌/价格导向；媒体使用习惯；居住条件；节能计划措施；计划购置自有住房或公寓；是否拥有庭院及庭院类型；家庭开展的DIY工作类型；家庭有线电视开通情况或开通意向；佩戴眼镜情况；与伴侣同居情况。
此外，针对户主或家庭管理者增设了以下调研问题：指定家用电器的保有情况、使用年限与品牌，以及计划购置情况；吸尘器的类型、使用年限与品牌；制冷设备的类型与品牌，以及计划购置情况；洗涤剂、温和清洁剂、织物柔顺剂、洗洁精及家居清洁剂的偏好品牌与使用频率；玉米片、格兰诺拉麦片、香料、烹饪油脂、油品及酱料的消费情况与使用频率；口腔护理电器的保有或计划购置情况。
仅针对女性受访者设置以下问题：指定身体护理用品的偏好品牌与使用频率；须后产品购买情况及偏好品牌；指定化妆品、花露水与香水的使用频率及偏好品牌；着装风格与服装尺码。
仅针对男性受访者设置以下问题：剃须习惯；剃须刀的使用年限与品牌；所用剃须系统类型；偏好的剃须刀片与剃须刀；须后产品及花露水的使用频率与偏好品牌。
人口统计维度涵盖：年龄、性别、婚姻状况、自有子女及已独立生活的子女情况、受教育程度、职业、就业状态、公职或私营经济从业情况；分类后的月度个人净收入、月度家庭净收入；月度可储蓄的个人收入或家庭收入金额；家庭规模、家庭构成、受访者在家庭中的角色（户主或家庭管理者）；户主特征；居住条件；供暖类型与燃料类型；节能计划措施；计划购置公寓或自有住房；是否拥有庭院及庭院使用方式（菜园或观赏花园）。
此外还包含编码信息：区域代码、州/省、行政区及城市规模层级。