Copy of Final Responses.

Tourism is a significant contributor to global economic growth, underscoring the importance of understanding visitors’ perceptions of attractions in destinations that face challenges and crises. This study investigates key factors influencing tourists’ perceived value of a destination, using the context of such challenging economic and political crises. It aims to determine how tourists evaluate their experiences in these destinations and how these perceptions affect their satisfaction and loyalty. By employing a quantitative method using a structured questionnaire distributed to 784 international tourists visiting Lebanon, the research measures perceived value and satisfaction, considering various destination attributes. The findings reveal that the inherent qualities of a destination significantly impact visitor evaluations, with value for money, competitive pricing, and high-quality experiences enhancing the likelihood of repeat visits and recommendations. Additionally, fun and family experiences play a crucial role in shaping perceived value. Contrary to expectations, knowledge and novelty do not significantly influence perceived value. This paper adds to the tourism literature by providing valuable insights into how tourists perceive value in crisis-prone destinations and addressing the resilience of the tourism sector in volatile regions which provides strategies for managers in such destinations. With its innovative approach, this study integrates quantitative analysis, highlighting the key factors that sustain tourists’ satisfaction and loyalty despite external obstacles.

旅游业是推动全球经济增长的重要力量，这凸显了深入剖析面临挑战与危机的旅游目的地中游客对景点感知情况的重要意义。本研究以受严峻经济与政治危机冲击的旅游目的地为研究情境，探究影响游客对目的地感知价值的核心因素。研究旨在厘清游客如何评估其在该类目的地的游览体验，以及此类感知如何影响游客满意度与忠诚度。本研究采用定量研究方法，向到访黎巴嫩的784名国际游客发放结构化问卷开展调研，结合各类目的地属性，对游客感知价值与满意度进行测量。研究结果表明，目的地的内在特质对游客评价存在显著影响：性价比、具有竞争力的定价以及高品质的游览体验，均能提升游客重访意愿与推荐意向。此外，娱乐体验与家庭出游体验对塑造游客感知价值同样具有关键作用。与预期相悖的是，知识性体验与新颖性并未对感知价值产生显著影响。本研究为旅游学术文献补充了宝贵的实证洞见：揭示了游客在易受危机侵扰的目的地中感知价值的形成逻辑，并探讨了动荡地区旅游业的韧性问题，可为该类目的地的管理者提供策略参考。本研究采用创新性研究路径，整合定量分析方法，明确了在外部逆境下维系游客满意度与忠诚度的核心驱动因素。