<b>Rurality Representation and Changes in Rural Tourism Destination</b>

农村的代表性在乡村旅游的发展中起着关键作用。然而，农村归宿的内涵还远未达成一致，不同社会背景下的这种代表性 转换仍不明确。本研究旨在揭示社会表征理论指导的乡村旅游目的地的农村性及其变化。对中国南井乡村旅游目的地的 50 名居民和 17 名游客进行了半结构化访谈n。我们发现，农村旅游目的地中农村代表性的三个核心类别——物质、社会和文化维度。提取出自然环境、聚落建筑、生产生活、人际交往、民俗节庆、精神取向六大类。还得出结论，代表 中的农村在农村旅游目的地从从以农业为基础转变为旅游基础。我们确认，农村的表征是社会建构的，并且根据 而 社会背景。 乡村旅游要清醒乡村代表的内涵，从变化的视角看待乡村，推动乡村旅游高质量发展。The representativeness of rural areas plays a pivotal role in the development of rural tourism. However, the connotation of rural belonging has not yet reached a consensus, and the transformation of such representativeness across different social contexts remains unclear. This study aims to reveal the rurality and its changes in rural tourism destinations guided by social representation theory. Semi-structured interviews were conducted with 50 residents and 17 tourists from the Nanjing rural tourism destination in China. We identified three core categories of rural representativeness in rural tourism destinations: material, social, and cultural dimensions. Six sub-categories were extracted: natural environment, settlement architecture, production and daily life, interpersonal communication, folk festivals and celebrations, and spiritual orientation. We further concluded that the rural portrayed in rural tourism destinations has shifted from an agriculture-based foundation to a tourism-based one. We confirmed that rural representation is socially constructed and varies across different social contexts. Rural tourism should have a clear understanding of the connotation of rural representation, view rural areas from the perspective of change, and promote the high-quality development of rural tourism.