Retail Audiences

Shop Experian's custom retail audiences for your next retail marketing campaign No single factor can improve the result of a campaign like an audience of proven responders. Experian offers two different types of retail audiences to connect you with customers in specific product categories, including Retail Shopper Audiences and Purchase Predictor Audiences. The audiences are created with detailed granularity to give ultimate control in developing targeted audiences to drive your marketing campaigns. Retail Shopper Audiences Improving campaign results requires better customer data, plain and simple. Use audiences developed with predictive modeling techniques to build engaging omni-channel experiences. Digital marketers need to make relevant cross-sell offers to their online customers. Similarly, brick-and-mortar retailers need to target prospects likely to shop at specific retail locations. But is there a data-driven solution that satisfies both marketers' needs? With Experian Marketing Services' Retail Shopper Audiences, you can connect with consumers based on known purchase data. These Audiences let you take control of your targeted marketing campaigns. To help you target audiences based upon consumer purchase behavior, Experian Marketing Services has developed 25 product categories and unique audiences within each category. • Apparel western • Children's apparel • Men's casual apparel • Women's athletic apparel • Women's casual apparel • Women's high-end apparel • Women's low-priced apparel • Women's mid-priced apparel • Women's plus apparel • Children's merchandise • Active outdoors • Automotive • Books • Collectibles • Continuity • Cosmetics/perfume • High-priced decor • Low-priced decor • Mid-priced decor • Electronics/gadgets • Extreme/snow sport • Furniture • Food and Snacks • Gardening decor • Gardening supplies/seeds/flowers • Gift cards and stationery • Gifts and gift merchandise • Seasonal gifts • Hobbies and crafts • Home improvement and safety • Jewelry and accessories • Kitchen and tabletop • Linen and bedding • Music • Pets • Professional/office/business • office equipment and furniture • Travel and luggage • Vitamin/health products Purchase Predictor Audiences Improving campaign results requires better customer data, plain and simple. Use audiences developed with predictive modeling techniques to build engaging omni-channel experiences. Digital marketers need to make relevant cross-sell offers to their online customers. Similarly, brick-and-mortar retailers need to target prospects likely to shop at specific retail locations. But is there a data-driven solution that satisfies both marketers' needs? With Experian Marketing Services' Purchase Predictor Audiences, you can connect with consumers likely to purchase within a specific product category and customize your targeted marketing campaigns to them. To help you target audiences based upon consumer purchase behavior and likelihood to purchase, Experian Marketing Services has developed 25 product categories and unique audiences within each category. • Accessories • Active outdoors - hard goods • Active outdoors - soft goods • Apparel • Computers • Electronics and gadgets • Food and beverages • Furniture • General/miscellaneous • Hobbies and entertainment • Home decor • Home domestics • Home maintenance • Home office • Kitchen • Lawn and garden • Outdoor living • Personal health • Pets • Seasonal products • Shoes • Tabletop and dining • Tools and automotive • Toys • Travel

搜集汇总

背景与挑战

背景概述

Retail Audiences数据集由Experian提供，包含Retail Shopper Audiences和Purchase Predictor Audiences两种类型，旨在基于消费者购买行为或预测模型来优化营销活动的目标受众。该数据集覆盖了25个产品类别，帮助数字和实体零售商实现精准的跨渠道营销策略。