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Cognitive Exploration Strategies and Collective Decision-Making in Entrepreneurial Business Modelling

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DataCite Commons2020-07-29 更新2024-07-03 收录
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Our Business Model (BM) teaching concept helps students to understand the impact of individuals’ cognition and usefulness of BM tools in the uncertain entrepreneurial process of designing a first business logic. Didactically, it follows the ‘Experiential Learning Cycle’ including individual preparations, class discussions, and individual as well as group experiments.

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2019-07-01
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