Sweden now 1976-I

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. Questions put in the 1976 survey are replications from the years before. Purpose: Collect broad information about interests, purchasing habits and media choices20世纪60年代中期，Testologen AB与一批广告商合作，推出了一种创新调查方法：在同一项调研中同步采集目标群体的社会经济数据、兴趣爱好、购买习惯、所持物品情况、购买意向，以及阅读习惯相关数据。目前在SND可获取到覆盖1972年至1991年共20年周期的「瑞典现状（Sweden Now）」系列调研数据。1976年调研所使用的问卷均复刻自此前年份的问卷。 调研目的： 采集受众兴趣、购买习惯与媒体选择的多维度信息。