Epsilon CDP

**Overview** Epsilon CDP is an extended first party data marketing solution, built on connected identity, that delivers a unified view of individual customers across owned & paid channels so marketers can natively execute the highest performing activation through a simple and powerful self-service environment. Its solution scales up and down to make sure mid-market and enterprise clients can drive success with first party data marketing. **Use cases** Improving customer lifetime value, customer nurturing, increasing spend during conversion interactions, reducing costs to drive marketing outcomes **Product details** Sample System Data Objects Available: • Golden Profile: the best, single view of a customer • Best ContactPointPhoneVoice: the most effective phone number • Best ContactPointPhoneSMS: the most effective mobile number for SMS • Best ContactPointEmail: the most effective email address • Best ContactPointAddress: the most effective physical address • Website Activity: Site visitation data at the Golden Profile • Analytic Model: The reference data for AI scores • Analytic Model Profile Output: The AI output scores for a Profile • Analytic Model Product Output: The AI output scores related to a product or product category • Total Source Plus: A view of a the Total Source Plus attributes for a Golden Profile • Core ID Distinct Count: The count of individuals with a Core ID **Securely Access Your Data via Delta Sharing** • With Epsilon CDP, customers can effortlessly unify customer data and activate it across platforms, leveraging Delta Sharing. • Epsilon utilizes Databricks' Delta Sharing with Epsilon CDP to securely receive and return data. Delta Sharing provides an open, flexible and secure approach for sharing live data to any recipient across clouds, platforms and regions. - Datasets represented include channel activity, insights, loyalty, organization, profile, program/campaign, sales, etc. - Sample fields include preference, address, phone, email, product, payment, loyalty points, loyalty balance, email opens, AI recommendation, etc. For more details, refer to the embedded notebook. **Additional Insights** High Value Customers, Customers Most Likely to Purchase, Customers Likely to Attrite, Multi-Product Buyer, Single-Product Buyer, etc.

搜集汇总

背景与挑战

背景概述

Epsilon CDP是一个基于连接身份的第一方数据营销平台，提供跨自有和付费渠道的客户统一视图，支持提升客户终身价值、培育客户、增加转化支出及降低成本。该方案包含黄金档案、最佳联系点、网站活动及AI模型评分等数据对象，并通过Delta Sharing实现安全、开放的数据共享。