Advertising expenses in Japan 2014-2023

The total advertising expenditure in Japan amounted to 7.32 trillion Japanese yen in 2023, which was an increase of about 220 billion yen compared to the previous year. As a breakdown of the advertising expenditure by medium shows, internet advertising accounted for 45.5 percent of the expenditure during that year.2023年，日本的总广告支出高达7.32万亿日元，较上年同期增长约2200亿日元。根据各类广告媒介的支出分解，互联网广告在该年度的支出中占据了45.5%的份额。