WeDataNation`s holistic EU based consumer, social media, wallet data analytics (GDPR-compliant, first-party)

- What makes our data unique? Our datasets cover the entirety of individuals' data: be it data from social media, e-commerce, health, fitness tracker, browser, on-chain wallet, cell phone gprs or meta. A unique allocation is already made when the data is collected by the respective owner of the data. - How is our data sourced? The data is obtained directly from the respective platform or the respective original data collector, either via a manual download/upload process or by granting permission for real-time data retrieval via an api interface. - What are primary use-cases? There are no limits to the possibilities for analysis through our in-house analysis platform. The process takes place in three basic and a potential fourth additional step. 1. Filter for the necessary data sets for your own analysis, based on the desired criteria (e.g. purchases of product X on Amazon, age, region & gender in combination with fitness metrics at level Y). 2. Display how many data sets with the desired criteria are available for an analysis. 3. Create an individual analysis to e.g. get a market segmentation or target persona for this specific customer group 4. All users of the WeDataNation app automatically receive a wallet to manage the revenue share and other tokens held on it. Direct airdrops can be made for coupons or other marketing campaigns, thus enabling direct interaction with the target group that has filtered and analyzed itself. This enables 100% traceability and reduces costs through lower scattering losses in executed marketing campaigns. - Process of the analysis The entire analysis is carried out in compute-to-data model, whereby the original data is only available in anonymized form and the privacy of the owners of the data, who participate in the sales via opt-in models, is thereby guaranteed. This generates a high level of willingness and consent among potential data suppliers to provide data. - How does this Data Product fit into our broader data offering? The market entry is focused on europe. However, data is collected worldwide and an analysis is theoretically also possible for sub-regions of the eu or other regions worldwide. Our in-house analysis platform can also be used for this purpose. - Status of product development? The development of the analysis platform is currently being carried out in close consultation with potential interested users. - Are you interested in our service? Contact us via [email protected] and become an early partner too, so that we can take your needs into account when developing the functionalities of our platform.

搜集汇总

背景与挑战

背景概述

该数据集提供基于欧盟消费者的全方位数据，涵盖社交媒体、电商、健康等多个领域，符合GDPR标准且为第一方数据。用户可通过内部平台进行多维度筛选、数据量评估和个性化分析，并利用钱包功能实现精准营销，所有分析均在匿名化计算到数据模型中完成以确保隐私安全。