Epsilon – CPG

**Overview** Epsilon Data provides unprecedented insight into the attitudes, behaviors, and propensities of consumers in the CPG category. Our industry-leading audiences deliver precision targeting and improved personalization of campaigns. Epsilon has 200+ consumer packaged goods (CPG) segments covering a wide array of categories including grocery, home goods, alcohol, and personal care. Our data also covers shopping styles and habits, as well as stores where CPG item are bought. **Use cases** - Increase trial of new products or brand extensions by selecting audiences that are most like your best consumers. - Reach relevant brand audiences at scale by selecting consumers most likely to buy using purchase behavior propensity segment. - Improve personalization of creative and messaging with industry leading demographic and lifestyle attributes. **Sample Segments** - Organic Product Purchasers - Price Match Shoppers - Dry Dog Food Purchasers - Coffee Purchasers - Electric Razor Users **Data sources** - Transactional data: The most transactional data for marketing purposes, exclusive to Epsilon with 46B transactions across 100M households. 2 years of category, merchant and spend activity from credit and debit cards, updated quarterly. - National US consumer data: The #1 ranked consumer file providing 1,000+ attributes on 250M consumers and 120M households. Ethically sourced and compiled from 30+ public and partner data sources. Updated every 6 weeks. - Survey data at scale: Proprietary, opt-in consumer data with unique information on shopping behaviors and media habits directly from consumers. **Committed to Privacy** Epsilon maintains a commitment to source our data with the highest ethical standards and lead the industry in adoption of consumer privacy best practices. https://legal.epsilon.com/global-privacy-policies/ **Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.