Impact of the digital transformation of Chinese new energy vehicle enterprises on innovation performance

This article obtains data by distributing and collecting questionnaires, then organises and analyses the obtained data to test the hypotheses, and finally presents the conclusions. The questionnaires are targeted at business executives and core managers who have experience with digital technologies, have used digital products and understand digital platforms. Convenience sampling is utilized to distribute and follow up on the returned electronic questionnaires. To ensure the rigor of the study, top managers who play a leading role in digital transformation, middle managers who have the resources to drive the execution of digital transformation, and junior managers who directly execute and optimize digital transformation are selected as the research targets. The targeted research is conducted with 200 enterprises, 186 valid questionnaires are collected, and the proportion of middle, senior ,and core managers that completed valid questionnaires is as high as 85.48%. These managers come from domestic mainstream original equipment manufacturers (OEMs; vehicle manufacturing) and mainstream tier-1 suppliers, providing regional coverage of Beijing, Shanghai, the Yangtze River Delta, the Pearl River Delta and other regions, which ensures the representativeness and extensiveness of the questionnaire.本文通过发放与回收问卷获取研究数据，随后对所获数据进行整理与分析以验证研究假设，最终得出研究结论。本次问卷的调研对象为具备数字技术实践经验、使用过数字产品且熟悉数字平台的企业高管与核心管理人员。本研究采用便利抽样（Convenience Sampling）法发放并跟进回收电子问卷。为保障研究严谨性，本研究选取在数字化转型中发挥引领作用的高层管理者、具备资源推动数字化转型落地执行的中层管理者，以及直接执行并优化数字化转型工作的基层管理者作为调研对象。本次调研共覆盖200家企业，最终回收有效问卷186份，完成有效问卷的中层、高层与核心管理人员占比高达85.48%。上述管理人员来自国内主流原始设备制造商（Original Equipment Manufacturers，OEM；汽车制造领域）及主流一级供应商，调研区域覆盖北京、上海、长江三角洲、珠江三角洲等地区，有效保障了本次问卷调研的代表性与覆盖范围的广泛性。