ABSTRACT In this study, we demonstrate that the art infusion effect, in which the presence of visual art causes a positive impact on consumers' perceptions of products and advertising messages, might
This statistic presents the share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by ethnicity. According to the findings, 63 percent of respon
This file includes data collected in the online experiment. A Japanese research firm assisted in recruiting 122 participants in December 2023. They were diverse in age, with 37.7% in their 30s, 32.0%
According to a survey among adults in the United States in September 2021, 18 percent of white respondents, 12 percent of Hispanic, and 10 percent of Black respondents said they found targeted ads on
This study is about 'hard' and 'soft' informative television advertisement. 784 Dutch adolescents evaluated ten spots about safe sex, road safety and smoking.
