数字化品牌视觉识别设计数据

包含品牌标识设计、品牌创意策略、品牌视觉VI识别系统建立与规范化管理、品牌字体研究与设计、品牌色彩系统的研究与建立等。案例《牡丹集团（宁安）智慧工程中心标志设计》以场馆建筑外形作为标识的主体形象，在形式上增加科技元素，结合整套VI识别系统，实现科技文化相融合的效果。

Covers brand logo design, brand creative strategy, establishment and standardized management of brand visual VI identity system, brand typography research and design, research and establishment of brand color system, etc. The case *Logo Design of Mudan Group (Ning'an) Smart Engineering Center* takes the shape of the venue building as the main image of the logo, adds technological elements in terms of form, and combines with the complete VI identity system to achieve the effect of integrating technology and culture.

搜集汇总

背景与挑战

背景概述

该数据集涵盖品牌标识、创意策略、VI系统等数字化视觉设计全流程，包含以牡丹集团案例为代表的科技与文化融合的实践成果。