eCommerce Benchmark KPIs: Personal Care in Malaysia

In 2023, next to an add-to-cart rate of 14%, a cart abandonment rate of 79.4%, and a conversion rate of 2.9%, the eCommerce Benchmark KPIs for Personal Care in Malaysia also consist of an AOV of US$67.5, a discount rate of 13.3%, and a return rate of 3.2%.于2023年，马来西亚个人护理品类的电子商务基准关键绩效指标（KPIs）包括14%的加入购物车率、79.4%的购物车放弃率、2.9%的转化率，此外，平均订单价值（AOV）为67.5美元，折扣率为13.3%，退货率为3.2%。