Research on factors affecting tourist involvement in coffee tourism after the COVID-19 pandemic in Thailand - Questinnaire

A survey of 400 coffee tourists, both Thai and foreign, is administered as part of the study. Coffee tourism places in Thailand were mostly frequented for fun by Thai tourists, according to research. To learn about coffee production and marketing firsthand, they wanted to take a trip of coffee farms as well. Coffee tourism in northern Thailand appears to be very well managed, based on the responses of Thai tourists. For the same reason, replies from international coffee tourists revealed that many of their trips to coffee tourism sites were purely for pleasure rather than business. Additionally, they wanted to learn more about coffee tourism by meeting with regional tour guides and purchasing locally produced and handcrafted goods. A total of 6,485,791 Thais and internationals visited coffee plantations during the study, including Chiang Rai, Chiang Mai, Mae Hong Son, and Lampang provinces. Several tourists from Thailand and abroad took part in coffee-related tourism activities, such as tours of the cultivation and production areas or tasting coffee. 400 visitors out of 6,485,791 visitors to the coffee plantations agreed to participate in the survey and fill out the questionnaire. A questionnaire was given to 400 visitors that covers attractions, accessibility, amenities, packages, activities, and ancillary services.本研究针对400名泰国及外国咖啡游客开展了一项调研。研究显示，泰国游客前往泰国咖啡旅游目的地的主要动因是休闲娱乐；同时，他们亦希望通过实地走访咖啡农场，亲身了解咖啡的生产与营销流程。根据泰国游客的反馈，泰国北部的咖啡旅游项目运营管理较为完善。外国咖啡游客的问卷回复则表明，他们到访咖啡旅游景点多为纯粹休闲，而非商务出行；此外，他们希望通过结识当地导游、采购本地手工制品与特色产品，深入了解咖啡旅游相关内容。本次研究期间，共计6485791名泰国及国际游客到访了涵盖清莱府、清迈府、夜丰颂府及南邦府在内的咖啡种植园。其中，不少国内外游客参与了咖啡相关旅游活动，包括种植与生产区域参观、咖啡品鉴等。在到访咖啡种植园的6485791名游客中，共有400名同意参与本次调研并填写问卷。本次调研向这400名游客发放的问卷，涵盖了景点吸引力、可达性、配套设施、旅游套餐、活动项目及附加服务等多个维度。