POI Visit Attribution + NOISE MEASUREMENT | US Only | Mobility & Places Data | 100% Compliant and Privacy-Protecting

Enjoy the most reliable, compliant point of interest Visit Data dataset on the market. Veraset Visits (Visit Data) integrates traditional movement data with point-of-interest (POI) enrichment and uncovers consumer behavior across millions of branded and retail sites in the US. Visits is an invaluable resource for marketers, retailers, and planners seeking to attribute consumer visits and interactions with various points of interest. Featuring coverage of ~6% of the USA population, or approximately 15 million pseudonymous devices visiting nearly 4 million places each day, our proprietary machine learning model merges raw GPS signal with precise polygons to understand which POI pseudonymous devices visit when. (In other words, “X pseudonymous device id visited Y Starbucks at Z date and time.") The result is reliable, accurate, actionable, device-level visits or Visit Data, refreshed and delivered daily. Use Cases: - Site Selection - Noise Clarity by POI/site - Placement - Dynamic Targeting - Infrastructure Plans - Route Optimization - Public Transit Optimization - Placement and Targeting - Attribution - Segmentation and Audience Building - Advertising - Credit Card Loyalty - Competitive Analysis

搜集汇总

背景与挑战

背景概述

该数据集专注于美国地区，通过匿名设备GPS数据与地理围栏技术，每日追踪约1500万设备对近400万个地点的访问行为，提供精准的POI访问归因分析。其数据支持选址评估、噪声测量、广告定向及交通规划等多种商业应用，并确保完全合规与隐私保护。