Reasons for purchasing influencer-endorsed products APAC 2023, by country

According to a survey conducted by Rakuten Insight in May 2023, 59 percent of South Korean respondents who had purchased an influencer-endorsed product before stated that they were convinced by the influencer's promotion.据 Rakuten Insight 于 2023 年 5 月进行的调查，59% 的在先前购买过网红推荐产品的韩国受访者表示，他们被网红的推广所说服。