Ad expenses of the cosmetics and toiletry goods industry Japan 2014-2023

The advertising expenses of the cosmetics and toiletry goods industry through traditional media in Japan amounted to about 182.9 billion Japanese yen in 2023. This represented a decrease compared to about 199.2 billion yen in the previous year.2023年，日本化妆品及个人护理用品行业通过传统媒体的广告支出约为1,829亿日元，较上一年度的约1,992亿日元有所下降。