Chewyourarts.com: an arts engagement experiment

This thesis is an explanation of Chewyourarts.com, a web-based multimedia project built to explore new methods of symphony orchestra audience engagement. Commentary and reviews of Los Angeles performances written by a number of expert contributors, original videos and photography, and artist interviews are placed alongside user-produced questions, comment threads, and multimedia, ultimately producing lively conversation around featured events. Chewyourarts.com investigates what exactly captivates listeners about symphony and classical music, and how current engagement strategies can translate into real meaning and understanding of the craft for audiences.本论文旨在阐释Chewyourarts.com这一基于网页的多媒体项目，该项目旨在探索提升交响乐团观众参与度的全新路径。平台汇集了多位专家撰稿人撰写的洛杉矶演出评论与评析、原创影像与摄影作品，以及艺术家访谈内容，同时开放用户提交问题、评论串与多媒体素材的通道，最终围绕特色演出活动促成热烈的线上交流。Chewyourarts.com旨在探究究竟是何种特质令听众沉醉于交响乐与古典音乐之中，同时研究当下的观众参与策略如何能够帮助观众切实获得对这一艺术形式的真切理解与深刻领会。