Circana Purchase Based CPG Data

**Overview** Circana, formerly known as IRI, offers the largest and strongest data assets for the CPG industry - with ~210 million retailer loyalty cards, translating to 113 million unique households covering 93% of the US. These metrics equate to 4x ACV vs other purchase-based providers. Additionally, Circana has exclusive partnerships with Walgreen's, Kroger and others! Circana is the industry's only provider of 100% deterministic audiences and provides 27 months of longitudinal data. 87% of IRI Retailer Transactions are captured via loyalty cards. **Use cases** Circana currently has the following data sets for analysis, planning and insights: - Circana ProScores®: These audiences offer modeled segments based on all-outlet purchase behavior, projected out to all US households. Circana's data and proven modeling methodology provide higher-quality, propensity-based audiences. ProScores are available for direct activation or for advertiser first-party enrichment. - Buyer Flags: A household list based on Circana's 500MM loyalty cards worth of deterministic purchase data that captures which households exhibited specific purchase behavior (which can be defined on a custom basis, e.g., buyers of diet soft drinks). Buyer flags allow advertisers get a deeper and more holistic view of their consumers allowing for better decision making in their marketing efforts. - 50MM Category Transactional Data: A subset of Circana's loyalty card households, representative of Circana's total loyalty card data, excluding Kroger. This can be used by advertisers for planning, profiling, audience building, measurement, and audience activation. **Product details** Sample Data Elements - Purchasers of a specific CPG category (ex. Carbonated Beverages) - Purchasers of a specific CPG sub-category (ex. Regular Soft Drinks) Fields Included: - Consumer ID: Circana Household ID that gets translated to client/platform ID - UPC: 14-digit UPC - Purchase Time: Transaction date and time - Quantity: Aggregated quantity purchased by UPC, ID and purchase time - Basket Total: Total price paid for all items in basket (regardless of category) - Transaction ID: Unique, randomly generated identifier for the purchase

搜集汇总

背景与挑战

背景概述

Circana Purchase Based CPG Data 提供基于消费者购买行为的CPG行业数据，覆盖美国约93%的家庭，拥有27个月的纵向数据，并通过忠诚卡收集了大部分零售商交易。该数据集包括ProScores®建模受众、买家标志和类别交易数据子集，可用于分析、规划和受众激活，关键字段涵盖消费者ID、UPC和购买时间等信息。