Survey Questionnaire on Brand Authenticity
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资源简介：
There are 13 hypotheses from this research regarding how brand authenticity drives brand usage intention. The displayed data set has become the empirical data evidence of the research that proves all the hypotheses to be correct, excluding hypothesis number 6, which means involvement has no moderation effect towards Brand Authenticity to Brand Relation Quality. The data set itself is displayed as a result of a 499-people questionnaire.
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Mendeley创建时间：
2022-07-25
