Kido Dynamics DOOH & OOH Advertising Asset Analytics - POI Data

The solution is designed specifically for DOOH & OOH Advertisers to measure their advertising assets accurately and be more informed when they go into negotiations with their clients. The solution can cover the full spectrum of assets regardless of asset (DOOH, Scaffold or Mupis) on a single platform. Understanding the viewership before and after the exposure to the asset, Home location analysis, flow of traffic, Customer Profiling (Age, gender, SEC, Nationality, Ethnicity etc) can be effectively done at a frequency of T-1 Day. The solution typically helps organizations in measuring/comparing performance of different POI's. Our customers use it to decide which locations to keep operational, which locations to close and where to make new outlets Demo Project https://oohaudiences.app/demos/iwall/ http://prod-kido-demos-qatar.s3-website.eu-central-1.amazonaws.com/

搜集汇总

背景与挑战

背景概述

该数据集专为DOOH和OOH广告商设计，用于精准测量广告资产，支持谈判决策，覆盖DOOH、脚手架等多种资产类型。它提供T-1天频率的观众分析、客户画像和流量数据，帮助组织比较不同POI性能，优化位置运营，并包含演示项目链接。