Inscape by VIZIO Audiences

**Inscape by VIZIO** is a leading provider of currency-grade smart TV data from over 24 million opted-in devices in the U.S. Our Smart TV data is powered by award-winning, proprietary Automatic Content Recognition (ACR) technology, driving the future of planning, measurement, and activation across the advertising ecosystem. We take big data beyond ACR, bridging the gap between linear and streaming to unlock more granular insights around the TV viewing journey with advanced solutions. **Thousands of possibilities including**: - 100+ syndicated audiences ready to activate off the shelf - Granular Custom Audience consulting and creation based on - TV Content Viewership - Commercial Exposure - Device and App Activity - Behavioral Signals Inscape data is privacy-centric, built from consumer consent through a transparent collection process. Our content and commercial data unlocks granular glass-level insights for customers to reach their target audiences with precision. We are dedicated to ensuring that you get the most out of our data, because we know the power of Inscape. If you’re interested in harnessing the power of Inscape, request access today or contact us directly at [e-mail]

搜集汇总

背景与挑战

背景概述

该数据集来自VIZIO公司的Inscape平台，通过专利的自动内容识别技术采集美国2400万台智能电视的观看数据，提供包括内容收视率、广告曝光等细粒度分析，支持广告行业的精准投放和效果测量。数据覆盖美加地区，每30天更新一次。