Healthcare Solutions
收藏资源简介：
Aspirations toward a single view of the patient start with the right identity. Acxiom healthcare solutions help healthcare clients harness the powerful potential of data to strengthen connections and determine identity throughout the continuum of care between patients, providers, and payers. Acxiom’s healthcare solutions provide confidence in privacy and security by being HIPAA, HITECH and HITRUST compliant and ensure the ethical use of data in healthcare. **Audiences** - Likely to Have Supplemental Health Care - Likely to Obtain Dental Insurance - Likely Acquisition Channel for Health Insurance - Likely Insurer for Health Insurance - Likely Healthcare Advertising Actions Taken - Likely Diet Control/Eating Habits - Likely Health & Fitness Behaviors - Likely Health Improvement Activities Acxiom also offers additional healthcare consumer look-alike audiences built from medical and pharmacy claims data to help clients better understand their customers based upon their healthcare needs. Categories include: - Likely Relevance to a healthcare condition - Likely Consider a brand - Likely Benefit from a treatment/procedure **Match Multiplier** Acxiom’s Match Multiplier enables healthcare marketers to utilize Acxiom’s ethically sourced, addressable recognition data to improve downstream match rates of owned data within their own Databricks environment, allowing them to gain the scale necessary to achieve their campaign goals. All brand data remains in its own controlled environment. Data is never removed or sent to any third parties. Match Multiplier utilizes Databricks's cleanroom framework to securely perform a three-way join, before flagging with downstream partners which of the records they already have should be included in your campaign. Acxiom is an industry leader in consumer privacy and data governance, with a history and reputation for embracing the essential steps and protocols to ethically source and credential data. Clients can be confident that all touch points are compliantly collected and managed. **Use Cases** - Healthcare Marketing Campaigns: Acxiom data and services enable more relevant, personalized experiences across healthcare campaigns. - Identity Resolution: Acxiom’s identity-resolution services enable healthcare marketers to match, manage and protect patient identity in the Databricks ecosystem while protecting privacy and security. - Audience Activation: Acxiom’s Match Multiplier increases match rates to distribution platforms and publishers and activates audiences on the client’s behalf, without client data ever leaving Databricks. **Expected Workflow** Once a request for information is received, it is our goal that an Acxiom associate will follow-up within the business day to provide additional information. Once a solution is purchased, Databricks data sharing will be used in the delivery / fulfillment of the service.
构建患者统一视图（single view of the patient）的核心起点在于确立准确的身份标识。Acxiom医疗解决方案助力医疗行业客户充分挖掘数据的强大潜能，强化患者、医疗服务提供方与支付方之间的全周期医疗照护（continuum of care）联结，并明确各方身份。Acxiom的医疗解决方案符合健康保险流通与责任法案（HIPAA，Health Insurance Portability and Accountability Act）、健康信息技术经济与临床健康法案（HITECH，Health Information Technology for Economic and Clinical Health Act）以及健康信息信任联盟（HITRUST，Health Information Trust Alliance）的合规要求，为数据隐私与安全提供可靠保障，并确保医疗数据在医疗场景中的伦理使用。 **受众群体** - 极有可能拥有补充医疗保险 - 极有可能购置牙科保险 - 极有可能成为健康保险的获客渠道 - 极有可能成为健康保险的承保主体 - 极有可能参与医疗广告相关行动 - 极有可能关注饮食控制与饮食习惯 - 极有可能拥有健康与健身相关行为 - 极有可能参与健康改善相关活动 Acxiom还可基于医疗与药房索赔数据构建额外的医疗消费者相似受众，助力客户根据其医疗需求更深入地洞察目标客群，相关类别包括： - 极有可能与某类医疗病症相关 - 极有可能考虑选用某品牌产品或服务 - 极有可能从某治疗方案或医疗操作中获益 **匹配倍增器（Match Multiplier）** Acxiom的匹配倍增器（Match Multiplier）可帮助医疗营销人员利用Acxiom伦理获取的可寻址识别数据，提升客户自有数据在其自身Databricks环境中的下游匹配率，帮助客户获得达成营销目标所需的规模效应。所有品牌数据均留存于客户自有受控环境中，绝不会被转移或发送至任何第三方。匹配倍增器（Match Multiplier）依托Databricks的数据干净室框架（cleanroom framework）执行安全的三方关联操作，随后与下游合作方标记出其已有记录中应纳入本次营销活动的条目。Acxiom是消费者隐私与数据治理领域的行业领军者，长期秉持伦理获取、认证数据的必要流程与协议，拥有良好的行业口碑。客户可放心所有数据触点均已合规收集与管理。 **应用场景** - 医疗营销活动：Acxiom的数据与服务可助力医疗营销活动打造更具相关性的个性化体验。 - 身份解析：Acxiom的身份解析服务可在Databricks生态系统中，帮助医疗营销人员匹配、管理并保护患者身份，同时保障隐私与安全。 - 受众激活：Acxiom的匹配倍增器（Match Multiplier）可提升自有数据向分发平台与发布商的匹配率，并代表客户完成受众激活，且客户自有数据全程不会离开Databricks环境。 **预期工作流程** 在收到信息请求后，我们的目标是由Acxiom专员在一个工作日内跟进并提供更多相关信息。解决方案采购完成后，将通过Databricks数据共享功能完成服务的交付与履约。
