Online Shopping Audiences

In order to reach new customers, you need to identify the key characteristics of your best customers. InMarket’s Online Shopping Audiences target your ideal customers based on behaviors from digital to real-world customer journeys. **Why InMarket Audiences?** Access 1,000+ turnkey, multidimensional audience segments applicable for any campaign strategy. The InMarket data universe is composed of nearly 200M, SDK-based monthly active users – or 77% of the adult US population – Unrivaled performance–up to 3.7x higher than industry benchmarks – Precise location, purchase, and intent data collected via vast direct InMarket SDK mobile app integrations and InMarket’s Owned & Operated app portfolio – All data is normalized to account for regular device updates and enhanced predictability – CCPA, GDPR, and HIPAA compliant while maintaining deep location attributes like visit frequency and dwell time – Verified for scale, always delivering the highest level of accuracy and precision **How We Do It** With advanced data science and machine learning capabilities, InMarket combines our unique first-party consumer data with up to 1,000 trusted third-party attributes to guarantee scale and targeting across all your multidimensional campaigns. With InMarket’s acquisition of NinthDecimal, InMarket’s Syndicated Taxonomy is more comprehensive than ever before. By combining the best of both data collection methodologies, InMarket delivers Audiences built upon the highest data quality standards–ensuring you hit your ideal customer, every time! **Online Shopping Audiences** Consumers research, interact and make decisions both online and offline before making a purchase–creating insights across every stage of the customer journey. InMarket’s Online Shopper Audiences link these visual data signals to create a unified view of your customers from impression to purchase. **Table Sample:** - Device_ID [MAIDs] - Audience_ID **Online Shopping Audiences Sample Fields Include:** - Device_ID - AmazonOnlineShopperRealWorldLocation_AmazonPrimeCore - OnlineShopperRealWorldLocation_HomeImprovement_HomeFurnitureShoppers - OnlineShopperRealWorldLocationShopperRetail_LuxuryShoppers - OnlineShopperRealWorldLocationFamily_NewHomeMovers -OnlineShopperRealWorldLocation_PetStoreSuppliesRetailers_PetSuppliesShoppers - OnlineShopperRealWorldLocationDemographics_CollegeMillennials - OnlineShopperRealWorldLocationEntertainment_Gamer - OnlineShopperRealWorldLocationFamily_Household CEO - OnlineShopperRealWorldLocationFamily_ParentsofElementarySchoolers - OnlineShopperRealWorldLocationFamily_ParentsofTeenagers - OnlineShopperRealWorldLocationBusiness_Small Business See the full list in the documentation. **Business Needs** ***Audience Segmentation*** Target your ideal customers based on where they go and what they do in the real world. **Supported Use Cases** - Strengthen loyalty and competitive conquesting - Discover new high-intent consumers - Drive brand awareness and engage in real time - Maximize consumer lifetime value **Audiences Catalog:** https://go.inmarket.com/inmarket-audiences-catalog **Taxonomy:** https://go.inmarket.com/inmarket-audience-taxonomy **Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.若要触达新客群，您需先明晰优质客户的核心特征。InMarket的线上购物受众（Online Shopping Audiences）可基于用户从数字场景到现实世界的全客户旅程行为，精准定位您的理想客群。 **为何选择InMarket受众解决方案？** 可获取1000+套即开即用的多维度受众细分包，适配各类营销活动策略。InMarket的数据生态覆盖近2亿基于软件开发工具包（SDK）的月活用户，占美国成年人口的77%。 – 性能卓越——表现最高可达行业基准的3.7倍 – 通过海量InMarket官方SDK移动端应用集成与自有运营的应用矩阵，采集精准的位置、消费与意向数据 – 所有数据均经过标准化处理，可适配设备常规更新，提升预测精度 – 符合《加州消费者隐私法案》（CCPA）、《通用数据保护条例》（GDPR）与《健康保险流通与责任法案》（HIPAA），同时保留访问频次、停留时长等精细化位置属性 – 经过规模化验证，始终保障最高水准的精准度与准确性 **核心运作逻辑** 依托先进的数据科学与机器学习能力，InMarket将独家第一方消费者数据与最多1000项可信第三方属性相结合，确保可覆盖全维度营销活动的触达规模与精准性。在收购NinthDecimal后，InMarket的联合分类体系（Syndicated Taxonomy）较以往更为全面。通过融合两类最优数据采集方法，InMarket打造出符合最高数据质量标准的受众解决方案，确保您每次都能精准触达理想客群。 **线上购物受众** 消费者在完成购买前，会在线上与线下场景中进行调研、互动并做出决策——这覆盖了客户旅程的全阶段。InMarket的线上购物受众可整合这些可视化数据信号，从用户触达到最终转化，构建出完整统一的客户画像。 **样本数据表：** - Device_ID（移动广告标识符MAIDs） - Audience_ID（受众ID） **线上购物受众样本字段包括：** - Device_ID - AmazonOnlineShopperRealWorldLocation_AmazonPrimeCore - OnlineShopperRealWorldLocation_HomeImprovement_HomeFurnitureShoppers - OnlineShopperRealWorldLocationShopperRetail_LuxuryShoppers - OnlineShopperRealWorldLocationFamily_NewHomeMovers - OnlineShopperRealWorldLocation_PetStoreSuppliesRetailers_PetSuppliesShoppers - OnlineShopperRealWorldLocationDemographics_CollegeMillennials - OnlineShopperRealWorldLocationEntertainment_Gamer - OnlineShopperRealWorldLocationFamily_Household CEO - OnlineShopperRealWorldLocationFamily_ParentsofElementarySchoolers - OnlineShopperRealWorldLocationFamily_ParentsofTeenagers - OnlineShopperRealWorldLocationBusiness_Small Business 完整字段列表请参阅文档。 **业务需求** ***受众细分*** 基于目标客群的现实行踪与行为，精准触达理想用户。 **适用场景** - 强化用户忠诚度，开展竞品争夺 - 挖掘高意向潜在新客 - 提升品牌知名度，实现实时互动 - 最大化用户终身价值 **受众目录：** https://go.inmarket.com/inmarket-audiences-catalog **分类体系：** https://go.inmarket.com/inmarket-audience-taxonomy **注：** 数据将通过RampID交付。若您未启用RampID，请点击"申请访问"以联系LiveRamp。