I Use Artificial Intelligence: An empirical study on the banking sector in Indonesia by extending the TAM model and the moderating effect of perceived trust
PurposeThis study examines the factors influencing the intention to subscribe to video streaming platforms in China through integrating the extended unified theory of acceptance and use of technology
Online check-in (OCI) is becoming increasingly common in hospitality establishments to speed up the check-in process for customers, and this study seeks to determine what factors affect customers’ int
This research is one of the outputs of the International Research Grant, Binus University and University Utara Malaysia, with contract No: 069B/VRRTT/III/2024. The researchers thank Binus University a
