Online advertising and marketing revenue in Russia 2023, by segment

Performance-based advertising, which is a form of advertising in which the advertiser only pays when there are measurable results, was the most effective form of digital advertising in Russia in 2023. This segment alone generated a revenue of over 354 billion Russian rubles. Mobile app advertising ranked second with 95 billion Russian rubles.基于绩效的广告，作为一种仅在产生可衡量结果时付费的广告形式，在2023年俄罗斯的数字广告中最为有效。仅此一环便创造了超过3540亿卢布的收入。移动应用程序广告以950亿卢布的营收位列第二。