TV Shows & Movies Share of Audience Engagement (Share of Voice)

What this data set is: Top content Share of Voice (SOV) describes the percentage of engagement each title generated vs all other media content in the US (shows and movies). Data Detail: This report contains a list of all titles with their associated SOV percentage (%) for yesterday. The long tail of this report (titles with below 0.1% SOV) will be rolled up for ease of reading into one row. Methodology: Diesel Labs is a data curation company that specializes in deriving insights from the major social and video platforms to help researchers and analysts understand what topics are the most important and why. This report includes data from X / Twitter and is based on organic Tweets about the title(s) in question. Application guidance / ideas: This report can be used in conjunction with other forms of data (viewership hours, ratings, audience attention) to understand not just the volume of engagement but the relative share based on what is happening across the entertainment landscape. About Diesel Labs: Diesel Labs measures audience engagement with content across all major social and video platforms - curating, organizing and analyzing the vast unstructured data and readying it for seamless integration into business intelligence tools, reporting and even generative AI models.

搜集汇总

背景与挑战

背景概述

该数据集提供美国电视节目和电影的每日受众参与度份额（Share of Voice），即每个标题相对于所有其他媒体内容的参与度百分比。数据源自Diesel Labs对X/Twitter有机推文的采集，并将低于0.1%的长尾标题合并为一行。它可用于结合收视时长等指标，深入分析娱乐内容的相对影响力。