應用大數據技術建構國際機場潛在市場評析方法之研究

全球航空運輸在新冠疫情發生前穩定成長，受三年的新冠疫情衝擊，航空客運需求因旅遊禁令和邊境管制措施，驟然劇減。隨著疫情逐漸受到控制與不同防疫觀念和措施的改善，空運市場終於露出復原的曙光。亞太地區重要的樞紐機場競爭激烈，航空公司機隊汰舊換新腳步未曾停歇，桃園機場增班擴線之規劃應未雨綢。本計畫乃希望能藉由累積多年的國際航空旅運資料，利用大數據工具加以分析，並建立穩定適合的評析方法，以診斷出未來適合桃園機場的鏈結航點，以及航空業者可再突破的市場。Global air transportation had maintained steady growth prior to the COVID-19 pandemic, but was severely impacted during the three-year-long outbreak. Air passenger travel demand plummeted abruptly due to travel bans and border control measures. As the pandemic was gradually contained and public health concepts and epidemic prevention measures improved across regions, the air transport market has finally shown signs of recovery. Major hub airports in the Asia-Pacific region face fierce competition, and airlines have never ceased phasing out aging fleets and renewing their aircraft. Accordingly, the planning for increased flight frequencies and expanded routes at Taoyuan Airport should be carried out proactively. This project aims to analyze the accumulated multi-year international air travel data via big data tools, establish a stable and suitable evaluation framework, identify suitable connecting destinations for Taoyuan Airport in the future, and pinpoint markets that airlines can further penetrate.

搜集汇总

背景与挑战

背景概述

该数据集聚焦于运用大数据技术，分析国际航空运输市场，特别是针对桃园机场的潜在发展机会。研究旨在利用历史航空旅运数据构建评析方法，以识别适合的链结航点和可突破的市场领域。