Normative Force of generic-you

This project examines whether subtle shifts in language can affect people's endorsement of unfamiliar norms. Across five experiments (N = 651) we test whether people judge behaviors described with generic-you (i.e., "You" that refers to people in general, e.g., "You carry an umbrella in the rain") as more normatively correct than behaviors described with "I." Experiments 4-5 examine boundary conditions, by manipulating how knowledgeable the informants providing the information to participants are.