The Effect of Stock Ownership on Individual Spending and Loyalty
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In this study, we quantify the effects of receiving stocks from certain brands on spending in the brand's stores. We use data from a new FinTech company called Bumped that opens brokerage accounts for its users and rewards them with stocks when they shop at previously elected stores. For
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美国国家经济研究局创建时间：
2021-02-01
