HBO Max subscriber additions in the U.S. 2021-2022, by tier

In June 2022, the share of people signing up for an ad-supported HBO subscription in the U.S. amounted to 31 percent. This marked an increase of 16 percentage points compared with the same month of the previous year and showed that a two-tier business model pays off for streaming services.于2022年6月，美国注册支持广告的HBO订阅服务的用户比例达到了31%。相较于上年同一个月，这一比例增长了16个百分点，这表明双层商业模式对流媒体服务而言是颇具成效的。