Outerwear brands U.S. consumers were most likely to buy 2022

The North Face was the most popular brand among U.S. consumers who were planning to buy outerwear in fall or winter of 2022. One-quarter of respondents named the VF Corporation-owned brand as their top option, followed closely by Carhartt. However, over two-fifths of respondents were planning to purchase a brand that wasn't one of the displayed options.在2022年秋季或冬季计划购买外套的美国消费者中，The North Face品牌最受欢迎。四分之一的受访者将其列为首选品牌，紧随其后的是Carhartt品牌。然而，超过五分之二的受访者计划购买不在展示选项中的品牌。