For the Whize Shopping Segments, variables from four different categories were used that are important within retail: • Purchasing behaviour • Household spending • Motivation • Advertising sensitivity
Preferred radio stations of the GDR population. Listener level of western and eastern radio stations. Topics: Preferred radio stations and programs; reception quality on the individual wave lengths;
Hörbeteiligung, Senderwahl, Gesellungsform und Hörverhalten am Werktag. Themen: Radiohören am Vortag; Sender und Zeitangabe, Gesellungsform; Hören von Kunstkopfsendungen;...
