Easy to Be Selfish: Comparing the Influence of a Social Norm and That of an Individual Example

These are experimental data about people's behaviors. The Five experiments showed that an individual example can be as influential as a social norm in affecting selfish behaviors such as downloading pirated music for free, but is less influential than a social norm in affecting unselfish behaviors such as buying authentic music.

本数据集为人类行为相关的实验研究数据。五项实验结果显示：在影响诸如免费下载盗版音乐这类自利行为时，单个案例的影响力可与社会规范（social norm）相媲美；但在影响诸如购买正版音乐这类无私行为时，单个案例的影响力则不及社会规范。