素美术橡皮擦用户购买能力分层数据

统计分析素美术橡皮擦消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，为企业在各地设立产品周转仓及针对各地区消费者对素美术橡皮擦的喜好有针对性的制定广告营销策略提供数据支持。1、消费占比比例=消费数量/总消费数*100%；2、用户消费占总消费的比例按从大到小进行排名；3、用户等级运用ABCDEF分类法，对消费占比比例含6%及以上的，给予“A”用户等级；消费占比比例含5%及以上到6%以下（不含6%）区间的，则给予“B”用户等级；消费占比比例含4%及以上到5%以下（不含5%）区间，则给予“C”用户等级。消费占比比例含3%及以上到4%以下（不含4%）区间，则给予“D”用户等级；消费占比比例含2%及以上到3%以下（不含3%）区间，则给予“E”用户等级；消费占比比例在2%以下（不含2%），则给予“F”用户等级。This dataset conducts statistical analysis on the consumption data of Sumi Art erasers. It establishes user portraits based on historical order records, formulates user tags, and positions users' consumption tiers, so as to provide data support for enterprises to set up regional product inventory turnover warehouses and develop targeted advertising and marketing strategies based on regional consumers' preferences for Sumi Art erasers. The specific rules are as follows: 1. Consumption proportion = (consumption quantity / total consumption quantity) * 100%; 2. Rank the proportion of each user's consumption in the total consumption in descending order; 3. The user grading adopts the ABCDEF classification method: users with a consumption proportion of 6% or higher are assigned Grade "A"; users with a consumption proportion of 5% or higher but less than 6% (excluding 6%) are assigned Grade "B"; users with a consumption proportion of 4% or higher but less than 5% (excluding 5%) are assigned Grade "C"; users with a consumption proportion of 3% or higher but less than 4% (excluding 4%) are assigned Grade "D"; users with a consumption proportion of 2% or higher but less than 3% (excluding 3%) are assigned Grade "E"; users with a consumption proportion of less than 2% (excluding 2%) are assigned Grade "F".

搜集汇总

背景与挑战

背景概述

该数据集是浙江鸿星文具有限公司登记的素美术橡皮擦用户购买能力分层数据，包含604条记录，涵盖用户消费信息如地区、消费数量和占比等，用于通过ABCDEF分类法对用户进行等级划分，支持企业优化产品仓储和营销策略。