MadConnect
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MadConnect is a seamless data integration hub designed to connect your Snowflake data directly with leading platforms in the AdTech and MarTech ecosystems. With MadConnect, you can securely sync, transfer, and activate your first-party data for audience targeting, campaign optimisation, and reporting—all within the privacy-safe environment of Snowflake. <p><br/></p> Through our plug-and-play connectors, MadConnect simplifies the process of linking Snowflake with platforms like Google Ads, Facebook, The Trade Desk, and more. Whether it's managing customer segments, syncing real-time audience data, or automating reporting workflows, MadConnect ensures that your data is always up-to-date and ready for action. <p><br/></p> Key features include: <p><br/></p> - Audience Activation: Seamlessly sync first-party audience data from Snowflake to advertising platforms for targeted campaigns. - Reporting: Retrieve campaign performance data from platforms and sync it with Snowflake for advanced analytics. - Privacy-Safe Transfers: Ensure secure and compliant data transfers using AES-256 encryption, with no data retained by MadConnect after delivery. - Scalability: Automatically scale data transfers across multiple platforms with ease. - MadConnect streamlines data management, saves engineering resources, and empowers businesses to maximize the value of their Snowflake data. Expected Workflow 1) After installing the native application, navigate to the Privileges tab. In the Account Level Privileges section, grant access to the following permissions. 2) Click on the Launch App button and wait for the MadConnect link to appear. 3) Follow the account creation workflow in the launched application and start connecting! For Snowflake Native App Installation and Setup, please refer to [Snowflake Native App Setup Guide](https://docs.google.com/document/d/1XgkuOznfVCfkDawJHk0bTM4wlqaE9_APTI4YgNw3ZXs/edit#heading=h.cg3hei7srxs9)<br/>For more information about MadConnect please visit [https://docs.madconnect.io/](https://docs.madconnect.io/)
MadConnect是一款无缝数据集成枢纽，旨在将您的Snowflake数据直接连接至广告科技（AdTech）与营销科技（MarTech）生态中的主流平台。借助MadConnect，您可在Snowflake的隐私安全环境中，安全同步、传输并激活您的第一方数据，用于受众定向、广告活动优化与报告分析，全流程均处于合规可控的环境内。 通过即插即用连接器（plug-and-play connectors），MadConnect可简化Snowflake与Google Ads、Facebook、The Trade Desk等平台的对接流程。无论是管理客户细分群体、同步实时受众数据，还是自动化报告工作流，MadConnect均可确保您的数据始终保持最新状态，随时可投入使用。 核心特性包括： - 受众激活：将Snowflake中的第一方受众数据无缝同步至广告平台，用于定向广告活动。 - 报告分析：从各平台获取广告活动表现数据，并同步至Snowflake以开展高级分析。 - 隐私安全传输：采用AES-256加密技术确保数据传输的安全性与合规性，且MadConnect不会在传输完成后留存任何数据。 - 可扩展性：可轻松跨多平台自动扩展数据传输规模。 - MadConnect可简化数据管理流程、节省工程资源，并助力企业充分挖掘其Snowflake数据的价值。 预期工作流程 1) 安装原生应用后，导航至“权限”（Privileges）标签页。在“账户级权限”（Account Level Privileges）板块中，授予以下权限。 2) 点击“启动应用”（Launch App）按钮，等待MadConnect链接出现。 3) 按照已启动应用中的账户创建流程完成操作，即可开始对接平台！ 如需了解Snowflake原生应用的安装与配置详情，请参阅《Snowflake原生应用设置指南》(https://docs.google.com/document/d/1XgkuOznfVCfkDawJHk0bTM4wlqaE9_APTI4YgNw3ZXs/edit#heading=h.cg3hei7srxs9)；如需获取MadConnect的更多信息，请访问https://docs.madconnect.io/
