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This study uses annual panel data from 2012 to 2022 covering Amazon, eBay, Tmall, JD, TikTok, and 11 countries including the US, China, France, and the UK. A panel fixed-effects model is applied to examine how click-through rate (CTR) in four product categories—Clothes, Electrical Items, Service, and Home Appliance—affects sales volume and average order value.
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Shan, Zichao创建时间:
2025-08-05



