Cognitive Purchase Behavior of Bangladeshi Consumers on Social Media

The dataset primarily evaluates individuals attitude, social norms, perceived behavioural control and online purchase behaviour. The questionnaire consists of two sections: Section A collects demographic and psychographic data, whereas Section B investigates constructs derived from the Theory of Planned Behaviour (TPB). Data collection was carried out in Bangladesh between March and May 2024 using Google Forms and convenience sampling. This resulted in a total of 266 answers, with the majority coming from university students.