Wireless & ISP Consumer Churn Analytics

**Overview** This dataset provides daily insights into 20+ wireless and internet services providers within the U.S. market. Data is collected from consumers via surveys and includes the provider in which the account(s) was opened or closed, reasons for opening or closing, other providers considered, primacy, and respondent demographics and socioeconomic status. **Use cases** Key benefits and use cases - Track brand-level acquisition and retention rates - Understand why consumers are switching providers - Identify why consumers select one provider over another - Segment by primacy, timeframe, demographics/socioeconomics, geography **Product details** Below is an example of some of the main variables. For a more detailed list of variables, please contact. - Which Brands did you seriously consider when selecting a new provider? - Which Brand did you select? - New account/provider - Additional, replacement, or first/returning account? - Same or different brand (for additional/replacement) - New account sources: Among “customers who came from a competitor, which competitor(s) did they come from? - Reasons for opening - Reasons for switching/closing an account - Demographics included, but not limited to - Age segments - Generation - Ethnicity - Education - Gender - Credit - History - Employment - Status - Household - Income - State • Time period

搜集汇总

背景与挑战

背景概述

该数据集通过消费者调查收集美国20多家无线和互联网服务提供商的每日数据，涵盖账户开闭原因、品牌选择及用户人口社会经济特征。它主要用于追踪品牌获取与留存率，分析消费者切换或选择提供商的原因，并支持基于用户特征和地理等多维度的细分研究。