Des souhaits coubertiniens des « sports pour tous » au plan héritage des jeux olympiques et paralympiques de Paris 2024

In this article, we explore the rhetorical dimension of Pierre de Coubertin's discourse, and analyze the implicit traces and mentions-reprisals of the Olympic ideal conceived by this author, within official digital publications in connection with the Paris 2024 Olympic and Paralympic Games. We focus our attention on the persuasive strategies deployed within promotional tools, particularly educational ones such as the PEVO (Programme d'éducation aux valeurs olympiques), but also through labels, and guides (such as the Guide opérationnel du Design actif).