贵州短视频直播生态发展监测数据集

数据集通过聚合电商云多板块业务，已采用加密技术对个人敏感信息进行脱敏处理的贵州短视频直播平台销售数据集合。清洗规则主要包括：1、数据基础清洗，如删除重复值、剔除异常值、合理补全缺失值；2、按地域（如贵阳市、铜仁市）、品类（粮油食品类、调味品、食用油等）、价格区间（如20-40元占比22%）、品牌分类存储。分析层通过基础统计，如：市州店铺分布、月度增长趋势、市州网络零售额排名、品类集中度、品牌销售占比、市州热销商品等结合可视化工具，如消费热力图，为客户提供可视化数据报表及定制化数据分析报告。This is a sales dataset of Guizhou short-video live-streaming platforms, which aggregates multi-segment e-commerce cloud businesses and has desensitized personal sensitive information using encryption technologies. The data cleaning rules mainly include two parts: 1. Basic data cleaning, such as removing duplicate values, eliminating outliers, and reasonably imputing missing values; 2. Data is stored in categorized groups based on regions (e.g., "Guiyang City", "Tongren City"), product categories (grain, oil and food products, condiments, cooking oil, etc.), price ranges (e.g., the 20-40 yuan segment accounts for 22% of the total), and brands. The analysis layer provides customers with visual data reports and customized data analysis reports by combining basic statistical analyses including prefecture-level city store distribution, monthly growth trends, online retail sales rankings by prefecture-level city, category concentration, brand sales proportion, best-selling products in each prefecture-level city, etc., and visualization tools such as consumer heatmaps.

搜集汇总

背景与挑战

背景概述

该数据集是一个3GB规模的月度更新数据集，专注于贵州短视频直播生态的监测，服务于电商平台、本地商家和政府监管部门，包含详细的销售数据和商品信息，支持区域电商精细化运营和乡村振兴。