Prescription Drug Advertising and Drug Utilization: The Role of Medicare Part D
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Pharmaceutical firms currently spend over $4 billion on direct-to-consumer advertising (DTCA) of prescription drugs, a nearly 30-fold increase since 1993 that has led to much debate about its value to patients. We examine how DTCA influences drug utilization along the extensive and intensive margins
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美国国家经济研究局创建时间：
2015-11-01
