Stated Choice Experiment to measure willingness to pay for stream health improvements in Macon County, NC, 2012-2013

We ran a survey with a random sample of 3500 residents in Macon County, NC. We drew the sample from a total of 26993 parcels identified in the Macon County tax data. We ran the survey between September 2012 and February 2013 and had a response rate of 40.8%. The survey included a stated choice experiment designed to measure willingness to pay for stream health improvements in the region. The survey also included a set of auxiliary questions to assess general preferences for land management and relevant environmental characteristics.