Abstract This research analyzed the relationship between the different motivations of green consumption in the context of a product with selfish and/or altruistic characteristics, given the different
What is the impact of social media on consumer’s green response? Consider the impact of green advertising, online interpersonal influence, and online celebrity endorsement
Environics Environmental Monitor (EEM) is a public opinion survey of Canadian citizens on attitudes toward environmental and natural resource issues. Currently, data surveys are available through the