旅游消费行为和偏好数据集

设定游客群体划分标准，根据sellType（售卖类型）、paytype（支付方式）、消费档次、出行频率等维度，划分高价值游客（年出行≥5次、单次消费≥300元）、线上偏好年轻群体（线上购票占比≥80%、年龄18-35岁）、家庭游客（含儿童票购买记录、同行人数≥3人）等细分群体；制定差异化营销规则，高价值游客享会员积分翻倍、专属候车区等权益，年轻群体享“青春旅行套餐”8.5折优惠，家庭游客享儿童票半价+保险买一送一；明确服务配置规则，随车讲解覆盖率≥80%、行李寄存点覆盖率≥90%。Establish tourist grouping criteria based on dimensions including sellType, paytype, consumption level, travel frequency, etc., to segment tourists into the following subgroups: high-value tourists (annual trips ≥ 5 times, single-trip consumption ≥ 300 yuan), young online-preferred group (online ticket purchase proportion ≥ 80%, aged 18-35), family tourists (with child ticket purchase records and traveling companions ≥ 3 people), etc. Formulate differential marketing rules: high-value tourists enjoy privileges such as double member points and exclusive waiting areas; the young group gets a 15% discount on the "Youth Travel Package"; family tourists enjoy half-price child tickets and buy-one-get-one-free travel insurance. Clarify service configuration rules: the coverage rate of on-board explanations shall be ≥ 80%, and the coverage rate of luggage storage points shall be ≥ 90%.

搜集汇总

背景与挑战

背景概述

该数据集由贵州省凯里汽车运输（集团）有限责任公司创建，聚焦旅游消费行为和偏好，数据规模为50GB并每日更新。它通过整合售票系统和定位平台的游客数据，涵盖售卖类型、支付方式、票价等关键字段，用于深度分析游客的购票渠道、支付习惯和消费档次，并基于此细分高价值游客、年轻群体和家庭游客等群体，以支持差异化营销策略和服务优化，旨在提升旅游服务粘性和复购率。