金属全框镜架在江苏区域的需求弹性分析数据

为更好了解金属全框镜架的市场需求情况，采集该产品在江苏区域的需求数据和价格数据，通过“需求弹性和供给弹性”的相关知识对该数据进行分析，得到该产品的需求量变动数值和价格变化数值。如果需求量变动的比率大于价格变动的比率，那么需求富有弹性，说明顾客对于价格变化的敏感程度大，弹性越大，需求对价格变化越敏感，企业可以适当的降低价格来获得较多的收益。那么需求缺乏弹性，企业可以适当的提高价格来获得较多的收益。该项数据对同行企业的市场营销决策具有重要意义。1.数据采集：采集金属全框镜架在江苏区域的需求数据和价格数据，通过“需求弹性和供给弹性”对该数据进行整理归纳，得到该产品的需求量变动数值和价格变化数值。 2.算法规则：对采集得到的数据按照如下公式进行计算：需求弹性系数Ed=-(△Q/Q)÷(△P/P），得到需求弹性系数。式中：Q表示产品的需求量，单位为个；P表示产品的价格，单位为元；△Q表示需求量同比变动值；△P表示价格同比变动值。取需求弹性系数的绝对值|Ed|作为分析数据时的参考系数。 3.数据分析：根据|Ed|的数值可分析该产品的需求价格弹性。（1）|Ed|=1（单位需求价格弹性），说明需求量变动幅度与价格变动幅度相同；（2）1<|Ed|（需求富有弹性），说明需求量变动幅度大于价格变动幅度；（3）|Ed|<1（需求缺乏弹性），说明需求量变动幅度小于价格变动幅度。To better understand the market demand for metal full-rim eyeglass frames, this dataset collects demand and price data of this product in the Jiangsu region, and analyzes the data using relevant knowledge of demand elasticity and supply elasticity to obtain the quantity demanded change values and price change values of the product. If the ratio of quantity demanded change is greater than that of price change, the demand is elastic, indicating that customers have high sensitivity to price changes: the greater the elasticity, the more sensitive demand is to price changes, and enterprises can appropriately lower prices to gain higher revenue. Conversely, when demand is inelastic, enterprises can appropriately raise prices to gain higher revenue. This dataset is of great significance for the marketing decision-making of peer enterprises. 1. Data Collection: Collect demand and price data of metal full-rim eyeglass frames in the Jiangsu region, organize and summarize the data using the theories of demand elasticity and supply elasticity, and obtain the quantity demanded change values and price change values of the product. 2. Algorithmic Rules: Calculate the collected data with the following formula to get the price elasticity of demand coefficient Ed: $$E_d = -frac{Delta Q / Q}{Delta P / P}$$ In the formula: Q represents the quantity demanded of the product, with the unit of unit; P represents the price of the product, with the unit of yuan; ΔQ represents the year-on-year change in quantity demanded; ΔP represents the year-on-year change in product price. The absolute value of the demand elasticity coefficient |Ed| is taken as the reference coefficient for data analysis. 3. Data Analysis: The price elasticity of demand for the product can be analyzed based on the value of |Ed|: (1) |Ed|=1 (Unitary Price Elasticity of Demand): indicates that the magnitude of quantity demanded change is consistent with that of price change; (2) 1<|Ed| (Elastic Demand): indicates that the magnitude of quantity demanded change is greater than that of price change; (3) |Ed|<1 (Inelastic Demand): indicates that the magnitude of quantity demanded change is smaller than that of price change.

搜集汇总

数据集介绍

特点

该数据集包含金属全框镜架在江苏区域的需求和价格数据，通过需求弹性系数分析产品需求价格弹性，为企业市场营销决策提供支持。数据规模640条，每月更新。