eCommerce Benchmark KPIs: Flowers & Gifts in New Zealand

In 2023, next to an add-to-cart rate of 15.5%, a cart abandonment rate of 60.2%, and a conversion rate of 6.2%, the eCommerce Benchmark KPIs for Flowers & Gifts in New Zealand also consist of an AOV of US$58.2, a discount rate of 11.3%, and a return rate of 5.8%.于2023年，新西兰花卉与礼品电子商务的基准关键绩效指标（KPIs）中，除15.5%的加入购物车率、60.2%的购物车放弃率以及6.2%的转化率之外，还包括平均订单价值（AOV）为58.2美元、折扣率为11.3%以及退货率为5.8%。