The brand is the most valuable long-term asset for the firms. To manage the brand strategically is important and challenging. In this paper, we extend an existing approach to advance and examine a com
The data was collected by Cross Marketing Inc. through an Internet survey. The company surveyed consumers, who feel an attachment to a particular brand, from all prefectures in Japan from March 16 to
Our trade mark journal contains full details of trade marks that have been accepted or are awaiting registration. It is published each Friday and is available online or to download in PDF or as an...