抖音平台购买痱子粉消费者分类数据

通过抖音后台数据统计分析痱子粉消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，为消费者广告营销策略提供数据支持。1、采集各季度的各个用户购买痱子粉的数量等数据，并对用户进行脱敏处理，只采集用户编号。2、数据加工：当季总消费数量为各个用户购买痱子粉的数量之和，用户消费占比(%)=消费数量/总消费数量*100%。3、用户消费能力运用ABCDEF分类法，对消费占比≥3%的，给予“A类”用户分级；消费占比≥2%不足3%的，给予“B类”用户分级；消费占比≥1%不足2%区间的，给予“C类”用户分级；消费占比≥0.5%不足1%区间的，给予“D类”用户分级；消费占比≥0.1%不足0.5%区间的，给予“E类”用户分级；消费占比＜0.1%的，给予“F类”用户分级。This dataset performs statistical analysis of prickly heat powder consumption data using Douyin's backend data, constructs user profiles based on historical order records, develops user tags, identifies user consumption tiers, and provides data support for consumer-targeted advertising and marketing strategies. 1. Collect data including the purchase volume of prickly heat powder for each user in each quarter, and conduct user desensitization processing, only retaining user IDs. 2. Data processing: The total quarterly consumption volume is the sum of the prickly heat powder purchase quantities of all users; the user consumption share (%) is calculated as (consumption quantity / total consumption quantity) * 100%. 3. User consumption capacity is classified via the ABCDEF classification method: users with a consumption share ≥ 3% are categorized as "Category A"; those with a consumption share ≥ 2% but < 3% are categorized as "Category B"; those with a consumption share ≥ 1% but < 2% are categorized as "Category C"; those with a consumption share ≥ 0.5% but < 1% are categorized as "Category D"; those with a consumption share ≥ 0.1% but < 0.5% are categorized as "Category E"; and users with a consumption share < 0.1% are categorized as "Category F".

搜集汇总

数据集介绍

特点

该数据集是抖音平台上购买痱子粉的消费者分类数据，包含4015条记录，每季度更新，用于用户画像和广告营销策略支持。数据采用ABCDEF分类法对用户消费能力进行分级。